SA Marketing can also manage your advertising on your behalf. The benefit of us managing it is simple, we know where advertising works and where it will be a waste of time and money. We save you money and design effective advertising that are focused on obtaining sales, building a brand and real presence of your business to the target market.

A major change in advertising took place in the early 90's when South Africa was suddenly flooded with advertising avenues. The growth in advertising space came together with the consumer being bombarded with advertising and this resulted into crucial changes in behavior from the consumer point of view. Although our advertising industry is growing from strength to strength it is the small to medium sized businesses that are being hit with difficult decisions.

To ensure a good return on investment is a major concern to many small to medium sized businesses. Businesses are approached by many companies that offer them advertising deals and many of those businesses fall victim to very large advertising expenses without any return due to empty promises or twisted facts by sales people. Reaching the target market is often the main deal closer with demographics provided to the advertiser that supports the closing of the advertising deal.

Just how much money have you spent lately and just how much was your return on investment for the advertising you spent money on. When these companies deal with us, they deal with experts that have seen it all and must provide us with the relevant and factual information that we know is important.

A major difference in the way we run advertising campaigns are the fact that we run each campaign on the basis that it is a project. A proper project plan is compiled with strict project management rules being applied. We keep proper statistical records of successes and then ensure that the advertising campaigns are constantly tweaked for ultimate performance. We also keep a advertiser blacklist that ensure that lessons learned are learned once and not more than once. If we know an advertiser did not deliver on factual information supplied to us, we will list them in a database that will flag them whenever they approach us in the future.