Banner sizes and types

By default the most sites use similar banner sizes. Following are basic information and examples to assist you in making a choice with banner advertising.

Skyscrapers

Again there are many different sizes being used but the most common size being used is 120 x 600 pixels. These adds are normally located on the right hand side of the web site. These adds has proven very effective but it is important to keep in mind that they are also more expensive.

Small rectangles

This is a very common size and can normally be located at any position of the page. The normal size for these banners are 120 x 60 pixels. The location is very important and once again because the banner is so small you need to ensure that the text being displayed is carefully selected.

Square banners

This is a very good sized banner that allows for cost effective banner advertising and the chance to provide enough information to invite click through's. The size for the square banner is 125 x 125 pixels.

Large squares

These banners are 250 x 250 pixels wide, and are normally located just under the header of the page or amongst the content of the page.

Anchor banners

These banners are normally located at the top of the page and is most probably ideally located if that is the case. The size of 468 x 60 pixels also allows for the display of good quality graphics and information.

Leader board

This is one of the largest banners that can be used and is normally located above the header of the page almost the entire width of the page. Because of it's size of 728 x 90 pixels. This banner can not be missed and allows for allot of freedom in it's design.