Online Marketing

Since 1994 the Internet industry has had phenomenal growth, equal to no other industry in history. During 2005 the remarkable though very young industry's sales revenue has surpassed $130 billion worldwide. More and more small business is tapping into the global opportunities the Internet has to offer and daily a new success story are boarn.

The Internet has the benefits of low cost, easy tracking of results and changes that can be readily applied with a mouse click. The access to billions of global buyers has revolutionized a popular marketing term, ROI. Increased visibility to a broader market also has new innovations as a result. New ideas and strategies are born at a frequent rate, rewriting marketing strategies as these ideas get molded into recognized techniques.

The challenge to South Africans is to play catch-up and learn from international leaders and trendsetters who are successfully improving the science of online marketing. Filled with misinformation and people selling their so-called expertise through e-books, the Internet mystery becomes a challenge often accompanied with hurdles and potholes.

The primary objective of samarketing is to streamline the learning process and to unlock the mystery of the income highway of foreign currency and increased profits.

The dark city

Imagine the excitement as you see the magnificent silhouette of the gigantic city called the Internet. Armed with a plastic card you just arrived at the information highway, you lift your hand for a taxi to stop. Immediately a yellow cab appears and you jump in with a wide grin on your face. The cab driver asks you where you wish to go? Your adrenalin gets pumping as you answer "Holiday in Spain" with the speed of lightning the cab spins of and within seconds you are uptown where all the holiday resorts in Spain are offered. The bright colored flashing billboards attract your attention with special offers and images of a dream holiday. There are so many choices your head starts spinning! Then you see it! The place you always dreamed of. You thank the cab driver and leave the cab without paying one cent. Amazed at the wonderful place in front of you start investigating the options they are offering. More excitement fills you as look at the wonderful scenery and choices. Within minutes you made up your mind and swipe your plastic card. A sigh of relief sounds as you snap your fingers and are back at home, with your hand itching to call another cab for another trip, this time to find that red vintage Corvette you always wanted.

The Internet has the ability to bring countries closer, make dreams reality and rewrites the rules for bargain hunting. Filled with immense power and opportunities, the only requirement is the right key to unlock the door.