Off-page factors

Off-page factors are at the moment the deciding factors in ranking well. Obtaining backlinks and being a link magnet is crucial. Think of innovative ways to obtain backlinks naturally as natural backlinks are the best kind of backlink to get. Remember, all backlinks are NOT equal! As explained before the on-page factors are those that are found on the pages of your site. The off-page factors are variables that you do not necessarily have any control over. These are factors such as backlinks from other sites and the relevance they give your website.

The importance of other websites

It is important that you have a good understanding of on-page factors as the on-page factors of sites linking to your site, assist the search engine algorithm to accurately theme your website.

Contextual links assist your site in obtaining accurate descriptions as well as rankings for these terms. The quality of the content and the relevancy of the theme of the page or surrounding content that link to your page determines to a great extend the keywords that your page will be themed for. The end result is that the off-page factors appear natural and descriptive in relation to your on-page factors.

Page titles and pyramid theme in relation to the content can also play a very important role towards the theme being given to your pages. It is important to understand that a backlink can either assist you to rank or it can assist the site linking to you to rank for a selected keyword. This is based on the relevancy of the on-page theme towards the applicable site for the selected keyword.

Obtaining backlinks from a site with high relevance towards your keywords can be harmful to your site if you already rank for a term and the site linking to you have a better in-site theme for the applicable keyword. On the other hand you also benefit linking to a site of similar theme but targeting a keyword or variation of the keyword that you are not targeting but is highly relevant to the subject of your page.

Bold text, contextual links and headers are main theme builders of a page that link to you. The text surrounding your contextual backlink also contribute to the theme given to your pages. It is however very important that the link text of the backlink is well themed for the page it links to but are not always the same as there needs to be a natural balance of various keywords used.