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SEO SpecialistsIntroduction I have been asked several times exactly what an SEO Specialist does. In my opinion many people misunderstand exactly what an SEO specialist does. Many people get confused between someone that knows SEO and someone that specialize in it. This article intend to differentiate between the two. Analytical Specialists usually are very analytical in their way of approaching SEO. They would usually try to understand the different algorithms that are at play. Trying to understand mathematically and technically how the search engines determine SERPS. Specialists usually are very analytical in their way of approaching SEO. They would usually try to understand the different algorithms that are at play. Trying to understand mathematically and technically how the search engines determine SERPS and then find a way of improving web sites to ensure good rankings within search engines. I have read various places where people describe SEO as a way that people manipulate search engines ranking a site well. This in my opinion is a total misinterpretation of what SEO is and not a realistic statement in this day and age where search engines has become much more intelligent in terms of spamming and quality SERPS. Quality and targeted traffic Most SEO specialists will look at more than just the surface when it comes to targeting keywords. Relevance and conversion of traffic will all play a major role. So despite calculating or estimating requirements for ranking well, there are much more to keep in mind. Targeting niche keywords and then providing quality content for it, whilst ensuring that the traffic hitting the page does convert. So in most cases a specialist will try to ensure quality site layouts that ensure quality conversions. When hiring an SEO consultants to assist your business with their SEO projects this will be one of the factors that the consultant would be looking for in a specialist. Google and Yahoo! patents Many SEO's have a mouthful to say about reading patents and that they are not being used most of the time. This is off course nonsense and their opinions are normally based on them having difficulty reading and understanding patents and then rather disregarding them as nonsense. However, an SEO specialist will read these patents and stay up to date as to what is happening within the search engine company and what direction they are going into with their algorithms. This will also enable the specialist to understand what could be happening, when there are sudden shifts in his rankings. Stay informed Normally, a specialist will be very active in public discussion forums and blogs to ensure that they stay in touch with the latest happenings. The fact of the matter is that SEO is not an exact science and it is wise to share information within a community or SEO forum. That way you work with other people to discuss and debate possibilities and end up being more informed and better able to make a choice. Summary An SEO Specialist is more than just a guy that does meta tags and page titles. An SEO specialist is a person that truly look at search engines in an analytical manner.
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